We seek to bring out the best of business, by growing the Pledge 1% movement.
What is Pledge 1%?
Atlassian’s co-founders, Scott Farquhar and Mike Cannon-Brookes pledged 1% of Atlassian equity, profit, staff time, and product many years ago. Pledge 1% is, quite honestly, “the foundation of our Foundation.”
Pledge 1% is a global movement that inspires, educates, and empowers companies of all sizes to unleash good by donating 1% of their equity, profit, staff time, or product to any cause of their choosing. Over 10,000 members in 100 countries have used Pledge 1%’s flexible framework to mobilise more than half a billion dollars in new philanthropy.
How we strengthen Pledge 1%
In 2019, after rapid growth in Pledge 1% membership, we adopted the Go Big strategy. We helped the Pledge 1% Chief Executive and Advisory Board to re-think the Pledge 1% strategy, the operating model and the funding model for growth.
How we grow Pledge 1%
We put our influence and relationships to work. We’re working with Australia’s start-up community, primarily through event organisers such as Sydney Spark Festival, the Sunrise, and SouthStart, to grow Pledge 1% membership by integrating Pledge 1% into their events and activities.
We’re keen to partner with other members of the Australian start-up ecosystem to help bring the Pledge 1% message to large numbers of Australian businesses, particularly start-ups. Contact us at email@example.com if you would like to talk about how you can contribute to the growth of the Pledge 1% movement.
We don’t just focus on Australia. We also encourage Atlassians, no matter where they’re located, to contribute to the success of Pledge 1%. Atlassians are encouraged to represent Pledge 1% at any Pledge 1% event being held in their cities.
How to create your own 1% Pledge
Get step-by-step guidance on how to take the pledge or transform your company’s pledge to real-world action. Learn more at https://pledge1percent.org/